ABOUT US

 

Welcome to Bait & Tackle Direct. We are an online fishing tackle super store where you can find huge value and savings on all types of fishing gear and tackle. We supply a wide range of custom made, high quality fishing tackle specifically designed and manufactured to suit the Australian fishing environment. Our aim is to reduce the price you pay for the fish you catch. 

For over a decade, we’ve enjoyed a reputation as one of the best sellers and suppliers of high-quality fishing tackle at amazing prices. 

WHAT’S THE SECRET TO OUR SUCCESS?

At Bait & Tackle Direct, we manufacture our own premium quality fishing products and have connections to an international network of manufacturers and suppliers, which allows us to offer huge cost savings to our customers. We have the best prices because there are no supply chain costs - customers are buying directly from the manufacturer or directly through our international supplier and manufacturer network from which we source and buy in bulk excess products to provide exceptional value to our customers.

Our wide range of top quality fishing tackle includes:

• Fishing rods
• Fishing lines and leaders (including braid and fluorocarbon)
• Fishing hooks
• Fishing lures
• Fishing swivels
• Fishing rigs
• Fishing accessories
• Fishing reels 
• Marine products

We specialise in all types of terminal tackle, so you’ll be able to find the right tackle product to meet your needs at amazing "mates rates" prices.

Not only do we supply tackle for freshwater fishing (including trout and bass), but we also have saltwater game gear for catching big tuna, marlin and sharks. 

Since 2008, we’ve sold millions of fishing items and made many happy and loyal customers. We often share photos of the fish our customers catch with our products on our social media. These photos are strong proof the quality and reliability of our product range and the happiness we provide to our customers.

In addition to our online super store we proudly operate two very popular fishing tackle stores in and around Melbourne.